Spring Opener Registration will open February 1st, 2026
show n sHINE truck Show
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HUB CITY SHOW N SHINE TRUCK SHOW
Diesel power takes center stage at the 2025 HUB CITY Diesel Truck Challenge, happening October 10–11 at the Richland County Fairgrounds in Richland Center, WI! This fall showdown is your last chance of the season to experience Midwest motorsports mayhem at its finest. From roaring diesel truck pulls under the lights on Friday night to dyno runs, dirt drags, and the fan-favorite Show N Shine all day Saturday—there’s nonstop action for gearheads and adrenaline junkies alike. Don’t miss the Girls Only Zone, the Fan Dyno, and some of the best food and coldest drinks around. Whether you're here to race, show, or spectate, the Diesel Truck Challenge delivers one last epic weekend before winter hits.
AREA'S 1ST EVER "GIRL'S ONLY " Zone Truck Show Section.
HUB CITY SHOW N SHINE
Saturday, May 9th, 2026
Time: 10 AM – 4 PM
Check-In | Opens at 9 AM (No onsite registration)
- Premier Zone (Along the Fence) | $150
- Gold Zone | $100 (100 Spots)
- Silver Zone | $75 (150 Spots)
- Girl's Only Zone | $50 (100 Spots)
- Semi Zone | $50
- Classic Cars/UTV Zone | $25
1 weekend admission pass included with each vehicle
Friday Night Lights Truck Show Meet-Up
We’re fired up to introduce Friday Night Lights to the Hub City Spring Opener—a brand-new way to kick off the weekend under the lights at the Richland County Fairgrounds.
If you’re pre-registered for Saturday’s Show N Shine, you’re invited to roll in Friday night and show off your truck after dark—whether it’s moonlight, underglow, rock lights, or a full custom setup. You’ve put the time into your build day and night, and this is your chance to let it shine in a whole new way.
Park your truck, hang out with fellow builders, soak in the atmosphere, and enjoy the Truck & Tractor Pulls while your rig steals the spotlight.
Important Parking Note:
When arriving for Friday Night Lights, trucks must be parked in the zone you registered for. This ensures that any trucks left overnight are properly placed and do not interfere with Saturday’s Show N Shine setup.
Spots are limited and exclusive to pre-registered Show N Shine participants, so don’t miss your chance to be part of this new Spring Opener feature.
HUB CITY SHOW N SHINE TRUCK SHOW FEATURES
Meet Ciera
UTV Show N Shine
Girl's Only Zone
Wisco's own Girl Gang Diesel enthusiast @Ciera.vind is making waves across the social channels with her GMC Denali. Stop by Ciera's Booth at the HUB CITY Spring Opener Show N Shine meet her and her friends.
Girl's Only Zone
UTV Show N Shine
Girl's Only Zone
HUB CITY is super excited to create a Girl's Only Zone, a special section of our Show N Shine Truck Show featuring some of the regions Most BadA$$ Ladies and their Trucks. You heard us right ...
Girls Only Owned Trucks.
Don't worry Guys, we have LOTS of space for your to show off your Trucks!
UTV Show N Shine
UTV Show N Shine
UTV Show N Shine
At Hub City Dirt Drags, we believe in the power of community. We strive to create an inclusive and welcoming environment where everyone can come together to celebrate and have fun. Join our community today and experience the magic of Hub City Dirt Drags for yourself!
