DIESEL TRUCK CHALLENGE REGISTRATION IS NOW OPEN
DIESEL TRUCK CHALLENGE REGISTRATION IS NOW OPEN
Get ready to kick off the 2027 motorsports season at the HUB CITY Spring Opener, happening May 7–8 at the Richland County Fairgrounds in Richland Center, WI!
We're starting the season with a weekend packed full of horsepower, black smoke, flying dirt, and nonstop Midwest motorsports action! Friday night kicks things off with two tracks of truck pulling under the lights, featuring a Test & Tune for competitors ready to put their setups to the test.
Saturday brings even more excitement with ATV Racing, Dyno Runs, Dirt Drags, and the fan-favorite Show N Shine! From four-wheelers tearing up the track to high-horsepower diesel trucks battling it out in the dirt, there's something for every motorsports enthusiast.
Don't miss the Girls Only Zone, Fan Dyno, great food, cold drinks, and an incredible atmosphere filled with fellow gearheads!
Whether you're coming to race, pull, show off your ride, or just enjoy the action, the HUB CITY Spring Opener is the perfect way to start another unforgettable season of Midwest motorsports!

Saturday, May 7th, 2027
Time: 10 AM – 4 PM
Check-In : 9 AM (No registration)
Premier Zone (Fence) | $150 (50 Spots)
Gold Zone | $100 (100 Spots)
Silver Zone | $75 (150 Spots)
Girl's Only | $50 (100 Spots)
Semi Zone | $50 (20 Spots)
Classic Cars/Trucks ('95 & Older) | $25 (25 Spots)
1 weekend admission pass included per vehicle
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We’re fired up for the Friday Night Lights to the Hub City Spring Opener—a new way to kick off the weekend under the lights at the Richland County Fairgrounds.
If you’re pre-registered for Saturday’s Show N Shine, you’re invited to roll in Friday night and show off your truck after dark—whether it’s moonlight, underglow, rock lights, or a full custom setup. You’ve put the time into your build day and night, and this is your chance to let it shine in a whole new way.
Park your truck, hang out with fellow builders, soak in the atmosphere, and enjoy the Truck & Tractor Pulls while your rig steals the spotlight.
Important Parking Note:
When arriving for Friday Night Lights, trucks must be parked in the zone you registered for. This ensures that any trucks left overnight are properly placed and do not interfere with Saturday’s Show N Shine setup.
Spots are limited and exclusive to pre-registered Show N Shine participants, so don’t miss your chance to be part of this Spring Opener feature.
HUB CITY is super excited to create a Girl's Only Zone, a special section of our Show N Shine Truck Show featuring some of the regions Most BadA$$ Ladies and their Trucks. You heard us right ...
Girls Only Owned Trucks.
Don't worry Guys, we have LOTS of space for your to show off your Trucks!
To ensure a fun, fair, and safe experience for all participants and attendees, HUB CITY Show N Shine requires all entrants to follow this Code of Conduct:
Recreational vehicles, including pit bikes, golf carts, ATVs, UTVs, and minibikes, are not allowed unless pre-approved and permitted by event organizers. Unauthorized vehicles will be prohibited on event grounds.
For permit inquiries, contact hub.city608@gmail.com. Thank you for helping us maintain a safe event!






















Hub City Dirt Drags
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